Hype

Growth Manager · March 2024 to November 2025

I led go-to-market and brand growth across more than 15 Web3 projects, including Layer 1 and Layer 2 networks, decentralised finance and real-world asset projects. The work covered launch planning, campaign execution, community growth and partnerships.

What I worked on

• Built and managed teams across creative, social, community and partnerships, taking campaigns from planning through to launch.
• Delivered testnet launches, token generation events and brand campaigns, with a focus on engagement and traction.
• Developed co-marketing partnerships with influencers and other protocols to help projects reach relevant audiences.

After leaving Hype, I decided to focus on building independently instead of joining another company.