swissmoney

Growth Lead · June 2023 to March 2024

I owned the retail growth funnel at a fintech startup, from bringing in new users to retaining and reactivating existing ones. My work combined acquisition, influencer marketing, positioning and lifecycle automation.

What I worked on

• Built the influencer marketing function, starting with hands-on execution and then hiring and training the team, with a focus on reducing customer acquisition costs.
• Launched automated retention and reactivation workflows to bring users back to the product.
• Used market insights and performance data to refine positioning and messaging.